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List of illustrations

  • Steel and Copperplate Engraving
  • Wood Engraving
  • Lithography
  • Stereotyping and Electrotyping
  • Jobber's Rhyming Advertisement
  • Osborne's Copying Camera and Table
  • Halftone Dots Enlarged
  • Electrotyping Bath and Battery
  • The Linotype
  • The Lanston Monotype Machine
  • The Rise of the Advertiser
  • The Business Triangle
  • Cover, Typographic Advertiser
  • Cuts for Sale by Collins and M'Leester, Philadelphia
  • Cover, American Art Printer
  • Cover, The Printing Art
  • Cover, Profitable Advertising
  • Louis Hermsdorf Dyer
  • Cover, Artist Printer
  • Gustav F. Schroeder, Designer of Type
  • Suggestions for Title-page Arrangement by F.W. Goudy
  • To See the Art Editor
  • Curtis Publishing Company, Philadelphia
  • The Mariner and Merchant Building, Home of the Ayer Agency
  • One of the Ad Rooms, Lee Lash Company
  • View of a Studio, Lee Lash Company
  • Hoke Process Sign Works
  • New York Delegation to the Golden Jubilee Convention, International Typographical Union
  • National Executive Committee, United Typothetae of America
  • Boxing in Hartley's Studio
  • Construction
  • The Day Class at the Art Academy, Chicago
  • The Men's Night Class at the Art Academy, Chicago
  • C. S. Houghtaling, Signs
  • Across the Continent
  • Carnival Time for the Chicago Sunday Tribune
  • Exclusively for Collier's
  • The Spirit of America—Join
  • The Rocky Mountains: Emigrants Crossing the Plains
  • Composing Room, Riverside Press
  • Folly or Saintliness
  • The Work of Elizabeth Colwell
  • Miss B. Ostertag
  • Kodak Advertisement
  • Three Advertisements
  • Louis Braunhold Designer and Illustrator
  • Contest Entry
  • Cover, Artist
  • Cover, Monotype
  • Cover, Printer's Circular
Free
Description: The Origins of Graphic Design in America, 1870–1920
Contents
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00152.001
Free
Description: The Origins of Graphic Design in America, 1870–1920
Acknowledgments
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00152.002
Description: The Origins of Graphic Design in America, 1870–1920
The concept of graphic design and the professional graphic designer evolved in the United States during the last three decades of the nineteenth century. Before the Industrial Revolution, compositors, printers, typographers, and artist-engravers designed as part of their craft...
PublisherYale University Press
Related print edition pages: pp.1-7
https://doi.org/10.37862/aaeportal.00152.003

Access to this content is only available to subscribers. If you are at an institution that currently subscribes to the A&AePortal, please login to your VPN before accessing the site. If you have already purchased an individual subscription, please sign in to your account to access the content. Learn more about subscriptions.

Description: The Origins of Graphic Design in America, 1870–1920
Looking back to his youth in the 1890s, publisher Ralph Fletcher Seymour remembered it as a “time in which the nation was refitting itself with machinery and learning to manufacture everything by mass production, the graphic arts, in which field I hoped to find a career, were experiencing equal and revolutionary transformations...
PublisherYale University Press
Related print edition pages: pp.8-35
https://doi.org/10.37862/aaeportal.00152.004

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Description: The Origins of Graphic Design in America, 1870–1920
Trade magazines function as professional communication networks, defining professions to themselves and to others. Over time, by their choice of subjects and presentation, they reveal either explicitly or implicitly the history of a profession, its changing practices and its relation to the larger culture...
PublisherYale University Press
Related print edition pages: pp.36-59
https://doi.org/10.37862/aaeportal.00152.005

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Description: The Origins of Graphic Design in America, 1870–1920
Graphic design became a professional activity when the design of printing and advertising was divorced from its production. Most of the careers we now associate with graphic design were either created or redefined during a period when machines and new production processes replaced the mechanical skills of the artisan...
PublisherYale University Press
Related print edition pages: pp.60-84
https://doi.org/10.37862/aaeportal.00152.006

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Description: The Origins of Graphic Design in America, 1870–1920
The concept of graphic design as a distinctive endeavor and the emergence of the graphic designer as a professional uniquely capable of pursuing it are part of a general pattern in late nineteenth-century industrialization. More specialized and educated workers distanced themselves from their craft or trade origins and declared themselves members of an independent calling...
PublisherYale University Press
Related print edition pages: pp.85-104
https://doi.org/10.37862/aaeportal.00152.007

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Description: The Origins of Graphic Design in America, 1870–1920
In Wright’s view, the applied arts not only shared in the spirituality of the so-called fine arts but ensured the economic well-being of the nation. How did such enormous claims come to be made?
PublisherYale University Press
Related print edition pages: pp.105-132
https://doi.org/10.37862/aaeportal.00152.008

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Description: The Origins of Graphic Design in America, 1870–1920
When Linda Nochlin’s article “Why Have There Been No Great Women Artists?” appeared in 1971, it generated enormous interest in neglected work by women artists. Nochlin challenged art historians to analyze the institutional and ideological structures that distort what women have accomplished or have been unable to accomplish...
PublisherYale University Press
Related print edition pages: pp.133-158
https://doi.org/10.37862/aaeportal.00152.009

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Description: The Origins of Graphic Design in America, 1870–1920
In 1922 the Boston Evening Transcript published a special supplement in conjunction with a Graphic Arts Exposition held in the city. Several articles described the changes in printing technology and the work of printers’ organizations. In addition, W. A. Dwiggins, by then a resident of the Boston area, contributed a column on the state of American graphic design...
PublisherYale University Press
Related print edition pages: pp.159-164
https://doi.org/10.37862/aaeportal.00152.010

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Description: The Origins of Graphic Design in America, 1870–1920
The periodicals listed below are grouped in three categories: advertising, art and book arts, and printing and typography. Within categories they are arranged in alphabetical order by original title with cross-references under later titles...
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00152.011

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Description: The Origins of Graphic Design in America, 1870–1920
Enthusiasts of a sentimental turn of mind, inspired by a verbal formula—The Printing Art—and misled by a false interpretation of the same, have worked great confusion with the boundary that divides art from printing. The subtle intoxication of the third word of the phrase induces them to materialize vague near-aesthetic halos upon the heads of various people who undertake to print...
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00152.012

Access to this content is only available to subscribers. If you are at an institution that currently subscribes to the A&AePortal, please login to your VPN before accessing the site. If you have already purchased an individual subscription, please sign in to your account to access the content. Learn more about subscriptions.

Free
Description: The Origins of Graphic Design in America, 1870–1920
Index
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00152.013
The Origins of Graphic Design in America, 1870–1920
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