Updated: May 25, 2018
, AND YOU ARE CONSENTING TO OUR COLLECTION, USE, DISCLOSURE, AND PROTECTION OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY AND DATA COLLECTION POLICY.
Information we collect about you
We collect, process, and retain information from you and any devices you may use when you use or interact with our Site, and in other ways described below.
Information You Give Us: We receive and store information you enter on our Site or give us in any other way. The types of personal information that YUP collects directly from you may include contact details, such as your name, email address, institutional affiliation, postal address and telephone number; and information about your interests and communication preferences. If you contact us, we may keep a record of that correspondence. We may also ask you to complete surveys that we use for research or marketing purposes, although you do not have to respond to them.
Information We Automatically Collect: We collect information about your use of our Site, such as your search history, the time and date you access the Site, and other interactions you have. We receive and store certain types of information whenever you interact with our Site. Our Site uses “cookies,” tagging and other tracking technologies to help enable you to shop on our Site, and enable us to enhance or personalize your online browsing and shopping experience. This information includes computer and connection information such as statistics on your page views, traffic to and from our Site, referral URL, ad data, your IP address, location data, and device identifiers. This information also may include your browsing history, transaction history, and your web log information.
Location Information: When you use the Site, we may receive information about your device, including a unique identifier for your device and your general location. This allows us to provide location-based services, such as advertising, search results, and other personalized content. Some services or features may not function properly without this information.
Information From Social Media: If you interact with us or our Site on a social media platform, we may collect the personal information that you make available to us on that page, including your account ID or username and other information included in your posts. If you log in to your account with or through a social networking service, we and that service may share certain information about you and your activities.
Information From Other Sources: We may supplement the personal information you provide with information from third parties or collected offline, such as information collected by the Publishers at events, otherwise in person, or over the phone, which may include, but is not limited to, demographic information, additional contact information, group affiliations, and educational background.
How we use your information
We use your information to help us personalize and continually improve your experience on the Site, including fulfilling your orders and requests for information, analyzing and compiling trends and statistics, and communicating with you. For information about how to manage your information and the choices you have, see below.
We also may use your information to:
∙ Provide, maintain, and improve the Site and for internal or other business purposes;
∙ Fulfill your requests for information;
∙ Provide, produce, and ship the products that you order or the services you request;
∙ Provide customer support;
∙ Track and evaluate the use of the Site;
∙ Communicate with you about your profile or transactions with us, or changes to our policies or terms;
∙ Send you information about features and enhancements on or to our Site;
∙ Send you newsletters or other materials;
∙ Send you offers or other communications about our products and services, such as special or promotional events, including services, products, or events for which we collaborate or co-offer with a third party and other advertising, including advertising based on your activity on the Site;
∙ Administer contests, sweepstakes, promotions, and surveys;
∙ Post user generated content provided by users;
∙ Detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal;
∙ Optimize or improve our Site, products, services and operations; and
∙ Perform statistical, demographic, and marketing analyses of users of the Site and their usage patterns.
We may use the information from one portion of the Site on other portions of the Site, and we may combine information gathered from multiple portions of the Site into a single record. We also may use or combine information that we collect offline or we collect or receive from third-party sources for many reasons, including to enhance, expand, and check the accuracy of our records. Additionally, information collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such information was collected.
We may also use your personal information in the performance of any contract we enter into with you, to comply with legal obligations, or where we have a legitimate interest in using your information to improve the services and products we provide.
How we share your information with others
We share your personal information with third parties as described below. In addition, we may share information that does not specifically and personally identify you, such as aggregate information, device identifiers or other unique identifiers to third parties. For information about how to manage your information and the choices you have, see below.
Third-Party Service Providers: We engage third-party service providers to perform functions on our behalf such as: content management, marketing, and to process payments made to us and assist with product fulfillment and other operations. These third parties may have access to your personal information when needed to perform their functions.
Business Partners: We may share information that personally identifies you with business partners, which may include Publishers and Museum Partners with content on the site, who provide products and services that we think you may be interested in.
Law Enforcement, Legal Process, and Emergency Situations: We may also use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or our Site; (b) protect and defend our rights or property, the Site or our users, or (c) act to protect the personal safety of us, users of the Site or the public. For example, if you have posted information on the Site, we may disclose your information to a third party that alleges that you have infringed their intellectual property rights. Similarly, if you allege that a someone has posted content on the Site is infringing upon your intellectual property rights, we may disclose your information to that poster.
Public Areas, Interactive Features and Activities: Please remember that any information you share in public areas on the Site becomes public and anyone may take and use that information. Please be careful about what you disclose and do not post any information that you expect to keep private. Please consult the applicable guidelines, if any, for use of these features. Yale University Press cannot control who views information that you post in public areas of the Site and is not responsible for how third parties, including other users may use or disclose information that you post in public areas of the Site or otherwise share with other users or third parties.
How to access and modify your information
If you have an online account with us, you can update your account information through your account.
If you would like to request access, modification, correction, or deletion of personal information that you have provided to us or that you believe we may have collected about you, please contact us at email@example.com
. We may not be able to delete your personal information without also deleting your user account. You will not be permitted to examine the personal information of any other person or entity. In order to verify your identity, you may be required to provide us with personal information prior to accessing any records containing information about you. We may not accommodate a request to change or delete personal information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.
We will honor any legal right that you have to access, modify or erase your personal information. To request access and to find out whether any fees may apply, if permitted by applicable state, federal, or national law (outside of the United States), please contact firstname.lastname@example.org
Your choices about how your information is used and shared
You have choices about the information you provide and how we use your information. These choices, and any related consequences, are described in detail below.
Emails, Newsletters, and Other Communications:
When you create an account through our Site or sign up for certain communications, you are required to provide us with an accurate e-mail address through which we may contact you. Such registration or requests through our Site constitutes your express acknowledgment that we may use your e-mail address to communicate with you about product offerings from us, our selected vendors, and partners. While you cannot opt-out of receiving notifications and other communications regarding your account or your transactions, you can opt-out of receiving promotional and other marketing emails from us by: using the “unsubscribe” feature in our marketing e-mails or contacting us at email@example.com
Cookies, tracking technology, and interest-based advertising
Like many websites, we use tracking technologies such as cookies, web beacons, and similar technologies to record your preferences and track the use of our Site. We may also use these technologies to monitor traffic, improve the Site, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Site may not work or may not work as designed.
Some content or applications, including advertisements, on the Site may be served by unaffiliated third parties. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly. We are not responsible for the content or privacy practices on any website not operated by us to which our Site links or that links to our Site.
Online Tracking and Interest-Based Advertising Choices: You also have choices to limit some tracking mechanisms that collect information when you use the Site. Many web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer. If you choose to decline cookies, certain features of our Site, including the Site itself, may not function properly or remain accessible to you. In addition, you may also render some web beacons unusable by rejecting or removing their associated cookies. Note that if you choose to remove cookies, you may remove opt-out cookies that affect your advertising preferences.
. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google click here
How We Secure Your Information
We take reasonable security measures to help protect the personal information collected through our Site. Access to your personal data will be restricted to those who need to know that information in order to perform their job function.
Please understand, however, that while we try our best to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
You can help protect the privacy of your own information by using encryption and other techniques to prevent unauthorized interception of your personal information. You are responsible for the security of your information that you transmit to us or view, download, or otherwise access when using unencrypted, public or otherwise unsecured networks.
Cross Border Transfers?
All information you provide to us is stored on our secure servers and may be transferred to, stored at, processed or backed up to a destination outside the country where you live.
By submitting your personal information, you agree to this transfer, storing or processing of your information. We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with all applicable data protection laws.
How long will your data be stored for?
Personal information will not be kept longer than is necessary for the purpose for which it was collected.
If you have opted-in or signed-up to any of our web services, information newsletters or marketing newsletters, we will retain your data until you unsubscribe.
If you are a subscriber, we will retain your data in line with our Data Retention Policy after your last subscription has expired.
Other Important Information
Your California Privacy Rights :
If you are a California resident, California law permits you to request certain information regarding the disclosure of your personal information by us to third parties for the third parties' direct marketing purposes. To make such a request, please send your request by email to firstname.lastname@example.org
Questions or Report a Problem
Questions, comments and requests specifically regarding our Data Protection Policy at Yale University Press are welcomed and should be addressed to dataprotectionatYUP@yale.edu