Hieroglyph

“It reminds me of the Georgia chain gang,” quipped an IBM executive when he first eyed the striped logo. The Westinghouse insignia was greeted similarly when it was first shown in 1960: “This looks like a pawnbroker’s sign.” How many exemplary works have gone down the drain because of such pedestrian fault-finding? And how many good designs became bad designs as a consequence of mindless dabbling on the part of clients with little or no understanding of visual logic? …