ISBN9780300230239:f0155-01

Image details

TitleAdstar logos

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1991

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsLogos (Symbols)Letters in artAdvertising

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AdStar Advanced Storage and Retrieval

Paul Rand

Design, Form, and Chaos

1. Letter combinations and letter sequences are determining factors in the design of most logos. The example shown is a straightforward interpretation of the word Adstar. It does little to lead the spectator away from its most obvious interpretation: Ad = advertising, star = Hollywood. The Ad configuration is phonetically and visually separated from the complete word. 2. In the next version the dS combination introduces a jumbled effect. The two-color combination somewhat alleviates the …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.152-154

https://doi.org/10.37862/aaeportal.00036.011

Stable URL: https://aaeportal.com/?id=-14891&redirecttoanchor=14007

Chapter subject tags:Graphic artsDesignAestheticsBrochures

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