Package designs, IBM Supply Kit, 1979

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Image details

Description: Package designs, IBM Supply Kit

TitlePackage designs, IBM Supply Kit

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1979

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsPackaging--DesignCommercial artLogos (Symbols)

Related content: Chapters (2) Images (3)

Select a chapter below to view this image within the text.

Seeing Stripes

Paul Rand

Paul Rand: A Designer’s Art

Nature has striped the zebra. Man has striped his flags and awnings, ties and shirts. For the typographer, stripes are rules; for the architect they are a means of creating optical illusions. Stripes are dazzling, sometimes hypnotic, usually happy. They are universal. They have adorned the walls of houses, churches, and mosques. Stripes attract attention. …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.39-43

https://doi.org/10.37862/aaeportal.00092.009

Stable URL: https://aaeportal.com/?id=-14965&redirecttoanchor=14459

Chapter subject tags:Graphic DesignAdvertising

The IBM Logo

Paul Rand

Design, Form, and Chaos

The IBM logo is the IBM look... The purpose of this brochure is to document the origin and development of the IBM logo, to illustrate its use, and to point to some of the design problems involved in its implementation. The importance of the logo as a symbol of goodwill cannot be overestimated. For it is not simply a passive decoration on a nameplate or letterhead; it is also an active ingredient in the complex process of marketing and design. The design of the IBM logo, like any design problem, …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.115-148

https://doi.org/10.37862/aaeportal.00036.010

Stable URL: https://aaeportal.com/?id=-14890&redirecttoanchor=14459

Chapter subject tags:Graphic artsDesignAestheticsBrochures

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