ISBNB9780300230246:f0178-01b

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Image details

Description: Title page, Wittenborn Schultz, Inc.

TitleTitle page, Wittenborn Schultz, Inc.

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1948

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsArt--CatalogsTitle pagesGraphic design (Typography)

Related content: Chapters (1) Images (4)

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About Legibility

Paul Rand

Paul Rand: A Designer’s Art

In a survey made by Clark University in 1911 to ascertain “the relative legibility of different faces of printing types,” twenty-six faces of widely dissimilar designs were studied, among which were Caslon, Century, Cheltenham, and News Gothic. “Ye gods! and has it come to this?” was the reaction of F. W. Goudy, the prolific type designer, to the results of the survey, which judged News Gothic to be “the nearest approximation of an ideal face.” This tidbit appeared in Mr. Goudy’s Typologia, …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.177-179

https://doi.org/10.37862/aaeportal.00092.019

Stable URL: https://aaeportal.com/?id=-14975&redirecttoanchor=14579

Chapter subject tags:Graphic DesignTypographyAdvertising

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