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Yale University Press
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Yale (Brissago, Switzerland)

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Description: Yale (Brissago, Switzerland)
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Description: Paul Rand: A Designer’s Art
Teaching art (design), perhaps more than other disciplines, involves a special kind of commitment from both teacher and student. Most complex is the task of formulating the problem. Ideally, an assignment should be so conceived as to be palatable, challenging, and absorbing, inviting curiosity and encouraging exploration. It should deal not only with formal but with manual skills. Following is a problem description which attempts to fulfill some of these varied and desirable goals. …
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PublisherYale University Press
Related print edition pages: pp.227-229
https://doi.org/10.37862/aaeportal.00092.026

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