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Yale University Press
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Sources and Resources of 20th Century Design

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Description: Sources and Resources of 20th Century Design
Related content: Chapters (2) Images (210)

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Description: Back to the Drawing Board: Ed Ruscha, Art, and Design in the 1960s
In 1956 Ruscha left his home in Oklahoma City and followed Route 66 across the country, all the way to Los Angeles...
PublisherYale University Press
Related print edition pages: pp.15-49
https://doi.org/10.37862/aaeportal.00335.2
Description: Paul Rand: A Designer’s Art
The same symbol can express many different ideas. It is potentially a highly versatile device. By juxtaposition, association, and analogy the designer is able to utilize its effectiveness to fulfill a specific function. …
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PublisherYale University Press
Related print edition pages: pp.14-22
https://doi.org/10.37862/aaeportal.00092.007

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