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Description: Paul Rand: A Designer’s Art
This book is a compilation of my writing that has appeared in the past – much of it in Thoughts on Design. My interest has always been in restating the validity of those ideas which, by and large, have guided artists since the time of Polyclitus. I believe that it is only in the application of those timeless principles that one can even begin to achieve a semblance of quality in one’s work. It is the continuing relevance of these ideals that I mean to emphasize, especially to those who have …
Author
PublisherYale University Press
https://doi.org/10.37862/aaeportal.00092.002
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Preface
The hardest thing to see is what is in front of your eyes.
—Goethe
~
Description: Tombstone rubbing by Unknown
The designer, engaged in the mournful business of tombstone carving, demonstrates his skills with humor and ingenuity on this eighteenth century gravemarker.
This book is a compilation of my writing that has appeared in the past — much of it in Thoughts on Design. My interest has always been in restating the validity of those ideas which, by and large, have guided artists since the time of Polyclitus. I believe that it is only in the application of those timeless principles that one can even begin to achieve a semblance of quality in one’s work. It is the continuing relevance of these ideals that I mean to emphasize, especially to those who have grown up in a world of punk and graffiti.
Unless otherwise indicated, all illustrations shown in this book are chosen, as a matter of convenience, from my own work. It would be impossible to list all those who over the years have helped make this book a reality. I am indebted to my editors at Yale and to my wife for her assistance in typing and editing. To my friend, Mario Rampone, I owe a special debt for his infinite patience and inexhaustible supply of type proofs.
Weston, CT, December 1984