Bulb packaging, Westinghouse Electric Corporation

Trite ideas, or unimaginative translation of those ideas, are often the result not of poor subject matter but of poor interpretation of a problem. In the absence of a fresh visual solution, subject matter sometimes becomes the scapegoat. Such difficulties may arise if a) the designer has interpreted a trite idea with a commonplace image; b) he has failed to resolve the problem of integrating form and content; or c) he has failed to interpret the problem as a two-dimensional organization in a …