Package designs, G.H.P

Image details

TitlePackage designs, G.H.P. Cigar Company

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1953–1954

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsPackaging--DesignProduct designCigars in artTobacco industry

Related content: Chapters (1) Images (9)

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The Third Dimension

Paul Rand

Paul Rand: A Designer’s Art

A graphic designer deals principally with printed matter – with two-dimensional space problems. Frequently, directly or indirectly, he ventures into the world of the three dimensional. Packaging must be dealt with as a two and three dimensional problem. The angles from which a bottle or package may be viewed are important considerations for the package designer. The problems of optical illusion and visual distortion are but a few considerations about which the designer must be aware. …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.218-224

https://doi.org/10.37862/aaeportal.00092.024

Stable URL: https://aaeportal.com/?id=-14980&redirecttoanchor=14623

Chapter subject tags:Graphic DesignAdvertisingCommercial art

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