ISBN9780300230239:f0123-01

Image details

Description: IBM logos, sampling of color variations

TitleIBM logos, sampling of color variations

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation dateUnknown

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsLogos (Symbols)Letters in art

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The IBM Logo

Paul Rand

Design, Form, and Chaos

The IBM logo is the IBM look... The purpose of this brochure is to document the origin and development of the IBM logo, to illustrate its use, and to point to some of the design problems involved in its implementation. The importance of the logo as a symbol of goodwill cannot be overestimated. For it is not simply a passive decoration on a nameplate or letterhead; it is also an active ingredient in the complex process of marketing and design. The design of the IBM logo, like any design problem, …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.115-148

https://doi.org/10.37862/aaeportal.00036.010

Stable URL: https://aaeportal.com/?id=-14890&redirecttoanchor=13992

Chapter subject tags:Graphic artsDesignAestheticsBrochures

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