ISBN9780300230239:f0164-01

Image details

TitleIDEO logo

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1991

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsLogos (Symbols)Letters in art

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IDEO Design

Paul Rand

Design, Form, and Chaos

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients. All design involves combinatorial geometry. The logo for IDEO is based on this discipline. This geometric emphasis, incidentally, is appropriate in terms of form and content. Just as proportion and contrast are aspects of form, appropriateness, that is, fitness to purpose, …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.158-160

https://doi.org/10.37862/aaeportal.00036.012

Stable URL: https://aaeportal.com/?id=-14892&redirecttoanchor=14012

Chapter subject tags:Graphic artsDesignAestheticsBrochures

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