ISBN9780300230239:f0073-02

Image details

TitleNEXT logo, Bifur typeface

Creator nameRand, Paul

Creator nationality/cultureAmerican

Creator roleDesigner

Creation date1986

Object typeGraphic Design

MaterialsUnknown

DimensionsUnknown

LocationUnknown

Accession numberUnknown

SubjectsLogos (Symbols)Letters in art

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Paul Rand

Design, Form, and Chaos

What should a logo for Next look like? Choosing a typeface as the basis for the design of a logo is a convenient starting point. Here are two examples: Caslon and Bifur. Caslon is an alphabet designed as far back as 1725 by William Caslon. It appears to be a good choice because it is both elegant and bookish, qualities well suited for educational purposes. Bifur, a novelty face by A. M. Cassandre, was designed in 1929. An unconventional but ingenious design, it has the advantage, to some, of …

Author

Paul Rand

PublisherYale University Press

Related print edition pages: pp.73-87

https://doi.org/10.37862/aaeportal.00036.008

Stable URL: https://aaeportal.com/?id=-14888&redirecttoanchor=14043

Chapter subject tags:Graphic artsDesignAestheticsBrochures

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